Product & Digital Transformation Leader

8+ years of direct people leadership, developing high-performing product teams and maturing organizational capabilities.

• Direct People Management: Consistently managed and mentored teams of 3-5 product managers and producers in every role at Accenture Song.
• Practice Leadership: Selected to lead Accenture’s Chicago Project Management Practice, responsible for mentoring talent, defining best practices, and ensuring delivery excellence across the studio.
• Team Building from Scratch: Built and scaled a new Agile product team for the Ascension Health engagement, establishing all roles, rituals, and delivery metrics in a complex, multi-agency environment.
• Coaching & Upskilling: Authored and delivered training on CMS platforms, product strategy, and Agile methodologies for over 500 client and internal team members, including coaching client-side product owners directly on prioritization and strategy.

A proven track record of unifying complex, resistant stakeholder groups and driving results in high-stakes corporate environments.

• Crisis Leadership & Turnaround: Rescued a high-stakes digital transformation for Ascension Health by stepping into a leadership vacuum during a mass team exodus.
• Influencing Without Authority: Successfully mediated between skeptical client executives and resistant third-party technical teams to align all parties on a unified delivery model.
• Navigating Regulated Industries: Drove large-scale digital initiatives in complex and regulated environments, including healthcare (Ascension Health) and utilities.

10+ years of product management and director-level ownership, translating strategy into measurable financial and business outcomes.

• End-to-End Ownership: Drove the full product lifecycle for a 0-to-1 macOS photobook platform for Apple/RRD, from ideation and MVP development to a successful launch featured at WWDC and a subsequent international rollout that included localization and multi-currency support.
• P&L and Revenue Responsibility: Directly managed product and sales portfolios valued at $5-7MM annually at Accenture and over $7MM annually at Critical Mass.
• Driving Financial Results: The Apple/RRD photobook platform I launched scaled internationally and was directly responsible for achieving 39.4% of the client's annual segment sales.
• Business Case to Execution: Proven success in developing business cases, authoring organizational playbooks, building outcome-focused roadmaps, and defining the KPIs to measure value delivery.

Expertise in the data-driven optimization and iterative improvement of mature digital platforms to enhance customer self-service and engagement.

• Digital Servicing Optimization: Drove Wendy’s digital loyalty and ordering platform from a 0-to-1 launch through continuous, iterative optimization for engagement, conversion, and operational speed, directly increasing repeat visits and digital adoption.
• Data-Driven Enhancements: Drove a 50% improvement in delivery speed and a measurable reduction in defects for a replatformed utility mobile app through data-driven, test-and-learn cycles.
• Root Cause Analysis: Pushed analytics teams beyond surface-level reporting to find the root cause of performance changes, using those insights to test hypotheses and drive personalization strategies for clients like Carhartt and PAM.
• Modern Product Practices: Expert in defining and executing A/B testing strategies, KPI definition, user journey mapping, and experimentation to drive continuous product enhancements.