When Apple decided to sunset its native photo book application, I led the program to build its replacement, Motif. The core challenge was to create a "magical" user experience that could intelligently auto-flow a user's photos into a beautiful, print-ready book. This required a sophisticated data strategy to analyze photo metadata—like timestamps, subjects, and even whether people were smiling—to make smart design choices on the user's behalf. All of this had to be delivered on a hard deadline for a feature at Apple's WWDC.
My Key Actions:
The platform I launched became a primary revenue driver, responsible for nearly 40% of the client's annual segment sales. The success of the data-driven "auto-flow" feature set a new standard for intelligent, personalized product creation in the industry.