Building the Bridge from Strategy to Execution.
For over a decade, I’ve partnered with Fortune 500 companies to transform their most complex digital challenges into scalable, high-value enterprise capabilities.
My Core Capabilities
Designing the Playbook
Moving beyond reactive roadmaps to create clear, repeatable frameworks for omnichannel excellence that align brand, operations, and technology teams.
Delivering with Certainty
Stepping into at-risk projects as a proven 'fixer' to rescue failing initiatives, turn around team performance, and drive them to measurable success.
Leading the Transformation
Orchestrating complex, cross-functional initiatives in high-stakes environments, unifying competing priorities into a single, actionable plan.
Signature Transformations
Rescuing an Enterprise Healthcare Transformation
How I rescued a multi-million dollar CMS replatforming and pioneered agile across agencies and the client to delivered a unified customer experience.
Signet Jewelers: A Two-Phase Transformation
How I led the innovation team to define their end-to-end customer service blueprint at the height of the pandemic. This work was done in parallel with launching their first-ever virtual sales and service capabilities, which mobilized associates to engage with customers from home during lockdown.
RRD Motif (for Apple): A Data-Driven Product Launch
How I managed a 0-1 product launch featured at Apple's WWDC requiring a sophisticated data strategy to empower smart design choices for users. Then handled its international roll-out and the complexities of VAT and localization.