From a 100-acre farm in rural Michigan to leading digital transformations for Fortune 500 companies, my journey has been driven by curiosity, resilience, and a deep fascination with human behavior. What began with a passion for psychology and a borrowed copy of Buyology evolved into a lifelong commitment to experience design.
I've spearheaded large-scale launches for healthcare systems like Ascension, developed loyalty-driving programs like Wendy’s, and directed agile product strategies at renowned consultancies including Fjord, Critical Mass, and Accenture Song. At every stage, I've expanded beyond traditional roles, firmly believing in aligning innovation with brand purpose and empowering teams to produce exceptional work collaboratively.
Managing over $300 million in transformation programs, I've coached cross-functional teams and established new practice areas—all while maintaining the work ethic instilled in me from my roots.
Every product—whether for a customer or an employee—should exist to elevate the human experience.
Business metrics matter, but they aren't the mission. The mission is impact. Real, tangible, human impact. Even the smallest improvement can ripple into something meaningful.
So how do we know what really matters? We listen. We ask. We build with, not just for.
Let’s stop guessing and start co-creating—with the very people whose lives we aim to improve. That’s how we make products that don’t just function—but matter.
Really enjoyed working with Nick for his ability to bring together creative designs that were also technically feasible in complex matrixed organizations.
I can't recommend Nick enough as a partner and leader across all aspects of CX/UX, Dev, Change Mgmt., Operations, Finance, Field Teams, etc.
Nick was a true partner that would challenge the client and internal teams to create better experiences. He brings together experience strategy and product management to get real experiences in market.
Nick is an exceptional leader with a proven ability to navigate complex organizations and lead lead cross-functional teams to bring experiences to life.
